Macy Robison, a StoryBrand Certified Guide Director, shares her expertise on crafting marketing messages that resonate. She discusses the fine line between creativity and clarity, emphasizing how businesses can leverage their unique edge without confusing customers. Throughout the conversation, Macy offers practical tips on standing out in a crowded market and highlights the importance of clear communication to foster loyalty. Tune in for insights that apply across various industries, from local businesses to tech companies!
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volunteer_activism ADVICE
Embrace Uniqueness
Embrace your uniqueness in marketing.
Lean into what you love and what makes you different to help people find you.
question_answer ANECDOTE
Candy-Loving Marketer
Macy Robison shares an example of a marketer who incorporates her love for candy into her social media presence.
This personal touch makes her more relatable and memorable to her audience.
volunteer_activism ADVICE
Clarity Over Creativity
Prioritize clarity in your marketing message, even when expressing your unique qualities.
Clarity is more important than creativity for cutting through the noise and resonating with your audience.
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Marketing doesn’t have to be complicated, but let’s be real—it’s easy to screw it up. You know your product or service is great, but your customers aren’t noticing. Why? Because you’re either blending in with everyone else or confusing your audience with messaging that’s unclear. It’s a tough balance: if you’re too creative, people don’t get it. If you’re too clear, it can seem dull. The real challenge is finding that sweet spot that balances creativity and clarity. So, how do you create a marketing message that sets you apart without confusing people?
In today’s episode, hosts Dr. J.J. Peterson and April Sunshine Hawkins, joined by StoryBrand Certified Guide Director Macy Robison, kick off a brand-new series where they're "talkin' shop" with marketing experts from different industries. Macy explains how businesses can stand out by embracing what makes them unique while staying clear in their messaging. Whether you run a local business, nonprofit, or tech company, you’ll walk away with practical tips you can apply right away to help you clarify your message and attract more customers. Tune in to learn how to strike the balance between creativity and clarity so your marketing actually works.
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Ready to take your marketing career to the next level? Apply now to become a StoryBrand Certified Guide at StoryBrand.com/Guide and get the tools, training, and community to help businesses boost sales—but hurry, the deadline for the December training is approaching fast!
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