Fractional CMO Show How to FOCUS as a Fractional CMO
In this episode of The Fractional CMO Show, Casey explores the one quality that separates successful Fractional CMOs from those who struggle: focus. Drawing from real-world lessons, he explains why chasing shiny objects, people-pleasing, and taking on low-value work keep you stuck, while persistence and clarity push you toward building a thriving practice.
Casey shares stories and insights from his own journey, showing how staying focused on strategic leadership—not tactical execution—helps Fractional CMOs land better clients, earn more, and make a bigger impact. This is an episode about choosing the right work, protecting your energy, and committing to the path that leads to long-term success.
Key Topics Covered:
- Why focus and persistence matter more than talent or timing - The hidden dangers of people-pleasing and “busy work” - How dabbling in side projects stalls your growth - The difference between tactical execution and true strategic leadership - Why conversations with decision-makers create more opportunity than vanity projects - How to structure your days around what actually moves the needle
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📚 Master the Game with These Must-Read Books 📚
Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.
The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership. 👉 CMOx.com/book
Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit. 👉 CMOx.com/find-your-cmo
Connect with Casey Stanton: LinkedIn: linkedin.com/in/caseystanton Website: caseystanton.com