Human Tech

Episode #159: Todd Cherches Visits The Show

Dec 7, 2023
Todd Churches, an executive coach and author of Visual Leadership, dives into the power of visual thinking and how it transforms leadership communication. He shares his unique background in TV and theme parks, which shaped his approach to effective messaging. Todd discusses the pitfalls of promoting experts without proper leadership training and emphasizes the importance of diverse perspectives. He provides insights on using visuals to enhance learning and reveals how metaphors can clarify or confuse communication. Get ready for a creative journey into leadership!
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INSIGHT

Vision Is A Personal Lens

  • Leadership vision is inseparable from the lens through which a leader sees the world.
  • Communicating that internal visual model is essential to getting others to act on your vision.
ANECDOTE

Sketching In China Sparked Visual Thinking

  • Todd learned visual communication while managing a theme park project in China with no shared language.
  • They sketched and gestured to solve problems, which sparked his visual-thinking approach.
ADVICE

Adapt Metaphors To Your Audience

  • See situations through your audience's lens and adapt metaphors and stories to them.
  • Swap cultural or generational references for universal imagery to avoid alienation.
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