You quit the police force out of sheer frustration. But you’ve got this great side gig selling shirts at martial arts events. A few years later, by 2007, you’ve become the world’s largest distributor of MMA merchandise.
How? By being relentless.
Dan Caldwell, Co-Founder & President at TapouT, tells me his unbelievable story about accidentally sponsoring one of the greatest fights in history and getting thousands of orders an hour.
What we talked about:
- DJing in junior high
- Joining and leaving the police force
- The crazy near misses and staggering wins with TapouT
- Fans as micro influencers and choosers of logos
- Billionaire Collectibles, family, and podcasting
- Howard Carter and relentlessness
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