Clear the Shelf with Chris & Chris

$25M Seller Reveals the #1 Mistake Killing New Arbitrage Sellers

Jul 4, 2025
Guest
Jeff Storch
In this insightful discussion, Jeff Storch, a powerhouse Amazon seller with a $25 million annual business, shares his secrets to success. He highlights the dangers of relying on a single brand and reveals strategies to diversify revenue and manage returns for profit. Jeff explains how he transformed unsellable items into cash and built a robust returns department. With practical tips on sourcing, navigating brand restrictions, and scaling smart, he offers a comprehensive roadmap for both new and seasoned sellers looking to thrive in the competitive Amazon marketplace.
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INSIGHT

Amazon Is Still The Hub

  • Amazon remains the largest marketplace with unmatched eyeballs despite tightening controls.
  • Jeff recommends diversification away from single-brand reliance to mitigate platform risks.
ADVICE

Limit Single-Brand Exposure

  • Cap any single brand to about 5% of your inventory to avoid catastrophic gating risk.
  • Track brand depth and avoid holding months of one brand unless it's direct wholesale like LEGO.
ADVICE

Build Alternative Sales Channels

  • Use multiple sales channels (eBay, Walmart, brick-and-mortar) to move restricted or hard-to-sell inventory.
  • Treat a retail store as a liquidation and traffic driver, not a volume replacement for Amazon.
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