21 Hats Podcast Those Who Can, Do. Those Who Can’t, Uh, Coach?
Jul 29, 2025
David C. Barnett, a business acquisition expert, joins Jay Goltz, a Chicago-based CEO, and Lena McGuire, a remodeling innovator, to discuss the tricky world of hiring coaches. They debate the importance of coaches having industry-specific knowledge and personal success. Jay hilariously critiques unqualified coaches in his industry while Lena shares how transformative good coaching can be. The trio also laughs about Jay's whimsical idea of opening a pizza shop, blending personal anecdotes with key insights on business growth and support networks.
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Lena's Transformative Coaching Experience
- Lena McGuire hired a business coach when she hit a plateau and wanted faster growth.
- Her coach provided accountability and mindset shifts that helped her delegate and focus on strategic work.
Choose Coaches with Relevant Expertise
- Look for coaches with relevant industry experience, not just coaching certification.
- Beware of coaches attracted to low-effort, high-income promises without deep business background.
Evaluate Coaching Costs and Terms
- Consider coaching program costs carefully and use monthly payment plans to try before deep commitment.
- Lena paid about $23,000 but was thrilled with the value and accelerated growth she gained.