Private Practice Owners Club
Lessons Learned From A Successful Solopreneur With Dr. Erson Religioso Of Modern Manual Therapy
Nov 28, 2023
Dr. Erson Religioso shares his journey as a successful solopreneur, discussing topics such as hiring strategies, transitioning to a cash-based model, exploring trends in physical therapy, and the need for improvement in the profession. They also promote their online courses and social media platforms.
33:47
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Quick takeaways
- Diversification and niching out in specific areas is crucial for success in the physical therapy field.
- PTs need to continuously adapt to changes, stay ahead of trends, and be proactive in marketing to avoid complacency and achieve long-term success.
Deep dives
Opportunities for Cash-Based Practice and Diversification
The podcast episode discusses the importance of cash-based practice and diversification in the physical therapy field. The host shares personal experiences of successfully transitioning from insurance-based to cash-based practice. He highlights the need for PTs to focus on their strengths and niche out in specific areas to stand out from competitors. Additionally, the episode explores the potential opportunities in the concussion space and the importance of considering trends such as stretch labs and recovery areas in clinics. The host also emphasizes the need for PTs to be proactive in marketing and continuously adapting to changes in the profession.
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