Why "Brand" Is Your Most Important Differentiator + Why It Makes Life Easier on LinkedIn

Jun 26, 2025

Discover the essence of personal branding beyond just logos and colors. Learn why authenticity on LinkedIn is crucial for standing out and building trust. The hosts dive into common pitfalls like valuing aesthetics over substance. They also emphasize how aligning your brand with personal values can attract the right clients. Gain actionable insights on creating content that resonates with your audience and drives engagement. It's all about clarifying your value and leading with authority in your field!

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INSIGHT

Branding Is More Than Visuals

Branding on LinkedIn is about standing out and being differentiated, not just visuals.
It builds trust and humanizes you in B2B conversations, which is essential on LinkedIn.

ANECDOTE

Initial Branding Misconceptions

Michelle B. Griffin initially underestimated branding, thinking it was just colors and fonts.
She later realized this was a mistake and created resources to help others avoid it.

ADVICE

Build Branding Foundations First

Focus first on foundational brand elements rather than superficial details like colors or fonts.
Proper branding foundations prevent wasting time and money on irrelevant visuals or websites prematurely.

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