Why "Brand" Is Your Most Important Differentiator + Why It Makes Life Easier on LinkedIn
Jun 26, 2025
Discover the essence of personal branding beyond just logos and colors. Learn why authenticity on LinkedIn is crucial for standing out and building trust. The hosts dive into common pitfalls like valuing aesthetics over substance. They also emphasize how aligning your brand with personal values can attract the right clients. Gain actionable insights on creating content that resonates with your audience and drives engagement. It's all about clarifying your value and leading with authority in your field!
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insights INSIGHT
Branding Is More Than Visuals
Branding on LinkedIn is about standing out and being differentiated, not just visuals.
It builds trust and humanizes you in B2B conversations, which is essential on LinkedIn.
question_answer ANECDOTE
Initial Branding Misconceptions
Michelle B. Griffin initially underestimated branding, thinking it was just colors and fonts.
She later realized this was a mistake and created resources to help others avoid it.
volunteer_activism ADVICE
Build Branding Foundations First
Focus first on foundational brand elements rather than superficial details like colors or fonts.
Proper branding foundations prevent wasting time and money on irrelevant visuals or websites prematurely.
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This book likely delves into strategies for leveraging LinkedIn for business growth, offering insights into personal branding, networking, and content creation on the platform. It probably covers best practices for creating a compelling profile, engaging with connections, and using LinkedIn to build a professional network. The book might also explore how to use LinkedIn to generate leads, find clients, and advance one's career. It could include case studies or examples of successful LinkedIn profiles and strategies. The overall aim is to empower readers to effectively utilize LinkedIn to achieve their professional goals.
Branding is not just fonts, visuals, and colors; when done right, it's what helps you stand out and become top of mind in your field. Going deeper, on LinkedIn, we share the fluffy vs foundational mistakes and missing elements that can keep you from blending in vs standing out on the platform.
CONTACT US:
Michelle J Raymond is a globally recognized LinkedIn™️ for business growth speaker, author and consultant. Her services – audit & strategy, LinkedIn training and LinkedIn profile rewrites.
Michelle B Griffin is an international personal branding & TEDx speaker, author, and LinkedIn™ visibilty expert. As the founder Brand Leaders and with her PYOT.org "Put Yourself Out There" visibility movement and Own Your Lane™ Recognition Roadmap, she helps experts, leaders and audiences position themselves as standout choices in their industry.
The LinkedIn™ Branding Show