647 Melissa Ben-Ishay: Founder & CEO of Baked by Melissa

Feb 10, 2025

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In this episode of The Kara Goldin Show, I sit down with Melissa Ben-Ishay, Co-Founder and CEO of Baked by Melissa, the beloved dessert brand known for its handcrafted, bite-sized cupcakes. Melissa shares her incredible journey from being fired from her job in 2008 to building a multimillion-dollar company that has sold over 400 million cupcakes, operates 13 retail locations in the NYC area, and ships nationwide.
We dive into the challenges Melissa faced in the early days of her entrepreneurial journey, how she turned setbacks into opportunities, and the creative process behind Baked by Melissa’s unique flavors. Melissa also opens up about the role social media has played in her success, from going viral on TikTok with her innovative recipes to building an engaged community that’s passionate about her brand.
If you’ve ever wondered how to stay ahead in a fiercely competitive industry, how customer feedback can drive innovation, or what it takes to create a brand that resonates with millions, this episode is for you. Tune in to hear Melissa’s story and gain insights into the mindset and strategies that have made Baked by Melissa a household name.
Now on The Kara Goldin Show!

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To learn more about Melissa Ben-Ishay and Baked by Melissa:
https://www.instagram.com/melissabenishay/
https://www.instagram.com/bakedbymelissa/
https://www.tiktok.com/@melissabenishay
https://www.tiktok.com/@bakedbymelissa
https://www.linkedin.com/in/melissa-ben-ishay-65a0a75/
https://www.bakedbymelissa.com/