DTC Podcast Ep 418: Building a Global, Omnichannel Apparel Brand - Paka's Kris Cody on his Peruvian Retail Journey
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Hello and welcome to the DTC Podcast! Today, we have Kris, the innovative founder of Paka Apparel, joining us. Paka is making a significant impact in the outdoor apparel market with its unique use of alpaca fiber. In this episode, Kris shares the journey from digital growth to opening a flagship store in Cusco, Peru.
Key Insights:
Omnichannel Strategy: Integrating physical retail with a strong digital foundation.
Customer Connection: Enhancing brand authenticity through a tangible retail experience.
Sustainability: The importance of ethical sourcing and supporting local communities.
Why Listen?
Learn how to effectively integrate physical and digital retail strategies.
Understand the value of creating a deep connection with customers through authentic experiences.
Gain insights into sustainable business practices and ethical sourcing.
Tune in to discover how Kris is turning Paka into a brand that not only thrives in the digital world but also creates lasting impressions in the physical realm.
Timestamps:
00:00 - Introduction and Finding Your Calling
02:30 - The Importance of Persistence in Entrepreneurship
05:00 - Leveraging Influencer Marketing with Ral
07:30 - Building Paka Cafe: Challenges and Successes
10:00 - The Impact of Physical Retail in a Digital Age
12:30 - Overcoming Bureaucracy: Opening a Store in Peru
15:00 - The Origin Story of Paka Apparel
17:30 - Partnering with Legendary Weavers in Peru
20:00 - The Science Behind Natural Fibers
23:00 - Future Vision for Paka: Expansion and Innovation
26:00 - Hiring a General Manager: Trust and Growth
29:00 - Balancing Work and Personal Life as an Entrepreneur
32:00 - Advice for Aspiring DTC Founders
35:00 - The Importance of Sustainability in Fashion
38:00 - Engaging with the Paka Community
41:00 - Long-Term Goals and Vision for Paka
Hashtags:
#SustainableFashion #DTC #PakaApparel #Entrepreneurship #InfluencerMarketing #Retail #Ecommerce #StartupJourney #NaturalFibers #BusinessGrowth #FashionBrand #Paka #DTCpodcast #SmallBusiness #EthicalFashion
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