Ep149 Building a $1.2 Billion Enterprise: Katherine Kostereva on Scaling and Sales

How does a CEO turn a passion for solving business challenges into a billion-dollar company? Katherine Kostereva, CEO of Creatio, shares her inspiring entrepreneurial journey, from her beginnings at IBM to building a globally recognized no-code platform. Discover how she bootstrapped her company for six years, secured $200 million in funding, and created a collaborative culture that fuels growth. Learn actionable strategies on prioritization, building strong sales teams, and leveraging partnerships to scale efficiently.

About Guest
Katherine Kostereva is the Founder and CEO of Creatio, a global vendor of an AI-native platform designed to automate CRM and workflows using no-code. With a lifelong passion for technology, she launched Creatio in 2014, bootstrapping the business with a clear mission to empower businesses to automate their ideas in minutes without writing a single line of code. A decade later, in 2024, Creatio achieved unicorn status and raised $200 million at a $1.2 billion valuation. The funding is aimed at advancing AI capabilities and driving further innovation in the no-code and CRM space.

Social Links
She’s Building A No-Code CRM And Workflow Automation Empire
B2B tech startup Creatio is latest female-founded unicorn | Fortune
Creatio CEO Katherine Kostereva on origin story, 'founder mode,' mentoring, Ukraine - Bizwomen
Katherine Kostereva | CEO | Creatio
(27) Katherine Kostereva | LinkedIn
Book recommended by Katherine: https://www.amazon.com/Amp-Unlocking-Hypergrowth-Expectations-Intensity/dp/1119836115
Podcast recommended by Katherine: https://www.blitzscalingvc.com/podcast

Connect with Alice Heiman
LinkedIn Profile: (27) Alice Heiman | LinkedIn
Alice’s Website: Alice Heiman | Sales Consultant and Strategist for CEOs