Michael Kassan: Seeing The Full Picture In Business

Cal has a transformative moment in a conversation with a recent inductee in the Advertising Hall of Fame – Michael Kassan. The talk goes back to the days when Cal was educated in journalism school never to go to the other side of The Wall that separated editorial and sales. This education kept Cal from publicizing himself and associating with advertisers even as the Internet changed the landscape of communication. For years, Cal struggled with social media and self-promotion. But the conversation with Kassan, the founder of MediaLink, freed Cal to move into the future, and gives listeners an education on the changes we’ve all been living through at the intersection of content, advertising, marketing, entertainment and technology.