Kitces and Carl - Real Talk for Real Financial Advisors Aligning Your Capital With What's Important To You By Focusing On Where You PAY Attention: Kitces & Carl Ep 180
Dec 25, 2025
Discover the four sources of personal capital: money, time, energy, and attention, and how they reflect your true priorities. Learn about the difference between revealed preferences and stated values using checkbooks and calendars. Explore the idea of attention as an investable asset and its broader implications beyond just financial returns. The hosts discuss the role of financial advisors in managing client attention and the significant impact of peace of mind on reclaiming one's time. Can AI truly offer empathy, or is human connection indispensable?
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Align Capital With What Matters
- Real financial planning aligns your use of capital with what truly matters to you.
- Michael Kitces frames that capital as money, time, energy, and attention rather than only dollars.
Attention Is Investable Capital
- Attention is a distinct form of capital you can invest and expect returns from.
- Kitces argues returns from investments include emotional and social benefits, not just dollars.
Attention Powers Today's Titans
- The wealthiest businesses monetize attention rather than physical goods.
- Kitces points to tech giants as evidence that collective attention is highly valuable.