Episode 565 4cs of Marketing With Amber Gaige

This excerpt features an **interview** between Rob Cairns, host of the SDM Show, and Amber Gaige, a marketing expert and author of "The Far Beyond Marketing Guidebook." The discussion centers on the **"Four Cs of Marketing"**—clear copy, consistent branding, customer demographics, and channel management—which Gaige outlines as crucial for effective marketing strategies. They also explore the **evolving landscape of digital marketing**, touching upon the impact of data analytics, privacy laws, regulatory changes across various industries, and the increasing role of **Artificial Intelligence** as a tool to enhance marketing efforts without replacing human strategy. The conversation highlights the importance of understanding a business's operational goals and target audience to ensure marketing success and avoid wasted resources.