How to implement systems, shift your business' focus, and narrow your offerings with Greg Hickman.

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Welcome to episode 109 of the Food Blogger Pro Podcast! This week on the podcast, Bjork talks to Greg Hickman about building systems, building courses, and building a profitable business.

How Systems and Courses can Build a Profitable Business

Shifting the focus in your business might be a scary step. But for Greg, shifting his business focus came via a challenge, and he learned that it was a necessary step for growing his business.

He went from focusing on mobile marketing to automation and marketing funnels. Now he helps other businesses narrow down their offerings and use trends to build out their systems. He talks about finding the right product to sell, tools he recommends for marketers, and how you can give your audience value.

In this episode, Greg shares:

• How he got started helping businesses with their funnels and automation
• How he knew how to make a shift in his business
• How a challenge led him to his new business model
• Why he helps his clients understand their problems
• Why narrowing down your offerings makes running your business easier
• How to not be a slave to your business
• How to use trends to build your systems and automations
• How to figure out a product to sell
• Why you should go as premium as you can
• The tools he recommends for marketers

Resources:

• System.ly
• Zero to Scale Podcast
• The Mobile Mixed Podcast
• Infusionsoft
• WP Curve
• Amy Porterfield
• Funnels That Scale
• 056: Working in Your Area of Brilliance with Meghan Telpner
• 105: How Food Bloggers Use Courses to Build their Businesses with Randle Browning
• ActiveCampaign
• Leadpages
• ClickFunnels
• Unbounce
• Instapage
• No Leads Left Behind Facebook Group
• How to Use Marketing Automation to Scale Your Funnel from 6 to 7 Figures Webinar

If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.