The Game with Alex Hormozi Q&A. From Sales God to Scale God | Ep 989
Jan 8, 2026
Delve into a session where Alex explores scaling a UAE real estate brokerage's revenue potential. He highlights unique UAE hiring limits and strategic office leases essential for growth. Shifting from top sales to building effective teams, he emphasizes the importance of scripting and documenting systems. Alex discusses the need for brand-building and reinvesting profits to attract talent. He also breaks down how to create valuable, recurring membership offerings with examples like real estate deals and 3D printing.
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Become A Sales Training Leader
- Shift your identity from being the top closer to being the person who trains and hires closers.
- Block ~25% of your time to hire, train, and document your sales process to scale revenue quickly.
UAE Office And Visa Constraint
- The UAE requires offices and visas, forcing firms to sign large multi-year leases before hiring.
- That regulatory reality made scaling require upfront capital and office space commitments.
Systems Beat Individual Hustle
- Your personal ability to outwork competitors won't scale the business indefinitely.
- Building codified systems and a 'black box' converts individual skill into repeatable output.