This Week in Startups

Next Unicorns: Preventing future fraud using AI with Sardine CEO Soups Ranjan | E1802

Sep 5, 2023

43:07

Snipd AI

In this episode, Jason interviews Soups Ranjan, CEO of Sardine. They discuss the potential harms of generative AI re: fraud, the value of intrinsic AI, and Sardine's fraud-prevention solution using machine learning. They also touch on topics such as fraud in finance, pig butchering scams, and the difference between extrinsic and intrinsic AI in fraud prevention.

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Podcast summary created with Snipd AI

Quick takeaways

Intrinsic AI, which focuses on unique user behaviors, can be used to detect fraudulent activities in online transactions.

Sardine, a company dedicated to combating fraud, employs proactive measures like red team exercises and collaboration with organizations to stay ahead of evolving fraud threats.

Deep dives

The Future of Identity Verification Online: Extrinsic AI vs. Intrinsic AI

The future of identity verification online is becoming a battle of bots, with extrinsic AI (trained on publicly available information) competing against intrinsic AI (trained on intrinsic features not in the public domain). While extrinsic AI can impersonate voices and clone videos, intrinsic AI focuses on unique user behaviors like typing speed and phone holding patterns. These intrinsic signals act as fraud indicators when monitoring online transactions and can help detect fraudulent activities.

Introduction

4min

Becoming a Fan, Nicknames, and Challenges at Coinbase

3min

The Impact of Fraud in the Cryptocurrency Industry and Fast Payment Methods

4min

Evolution of Scams and Fraud

13min

Preventing Fraud with AI and Targeted Marketing

3min

The Battle Between Extrinsic and Intrinsic AI in Fraud Prevention

6min

Gray Hats, Red Teams, and Expert Fraud Fighting

5min

Preventing Future Fraud through Embedded Fintech

5min

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Today’s show:

Sardine CEO and Co-Founder Soups Ranjan joins Jason to discuss the potential harms of generative AI re: fraud (9:53), the value of intrinsic AI (29:48), Sardine's fraud-prevention solution (26:02), and much more!

Time stamps:

(0:00) Sardine CEO Soups Ranjan joins Jason

(6:11) What Soups learned from his time as Coinbase’s director of risk management and data science

(8:36) LinkSquares - The go-to for all your legal needs. Learn more at https://⁠linksquares.com/twist

(9:53) Fraud in finance and spotting bad actors

(15:03) “Pig Butchering” scams and Kitboga’s crackdown

(24:35) LinkedIn Marketing - Get a $100 LinkedIn ad credit at https://linkedin.com/nextunicorn

(26:02) Using machine learning to prevent future fraud

(29:48) Extrinsic AI vs. intrinsic AI and doomsday scenarios

(33:53) What sets Sardine apart from other companies

(35:19) Roots - Head to https://investwithroots.com/TWIST to sign up and start investing today!

(36:53) Overlap in techniques, actors, etc. in fraud protection