This Week in Startups
Next Unicorns: Preventing future fraud using AI with Sardine CEO Soups Ranjan | E1802
Sep 5, 2023
Soups Ranjan, CEO and Co-founder of Sardine and former Coinbase risk management director, shares insights on the evolving landscape of online fraud. He discusses alarming tactics like 'pig butchering' scams and examines how generative AI poses new challenges for security. Soups highlights Sardine's innovative machine learning solutions for fraud prevention. The conversation also delves into the differences between intrinsic and extrinsic AI and emphasizes the necessity of enhancing security across various sectors to combat persistent fraud threats.
43:07
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Quick takeaways
- Intrinsic AI, which focuses on unique user behaviors, can be used to detect fraudulent activities in online transactions.
- Sardine, a company dedicated to combating fraud, employs proactive measures like red team exercises and collaboration with organizations to stay ahead of evolving fraud threats.
Deep dives
The Future of Identity Verification Online: Extrinsic AI vs. Intrinsic AI
The future of identity verification online is becoming a battle of bots, with extrinsic AI (trained on publicly available information) competing against intrinsic AI (trained on intrinsic features not in the public domain). While extrinsic AI can impersonate voices and clone videos, intrinsic AI focuses on unique user behaviors like typing speed and phone holding patterns. These intrinsic signals act as fraud indicators when monitoring online transactions and can help detect fraudulent activities.
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