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This Week in Startups

Next Unicorns: Preventing future fraud using AI with Sardine CEO Soups Ranjan | E1802

Sep 5, 2023
43:07
Snipd AI
In this episode, Jason interviews Soups Ranjan, CEO of Sardine. They discuss the potential harms of generative AI re: fraud, the value of intrinsic AI, and Sardine's fraud-prevention solution using machine learning. They also touch on topics such as fraud in finance, pig butchering scams, and the difference between extrinsic and intrinsic AI in fraud prevention.
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Podcast summary created with Snipd AI

Quick takeaways

  • Intrinsic AI, which focuses on unique user behaviors, can be used to detect fraudulent activities in online transactions.
  • Sardine, a company dedicated to combating fraud, employs proactive measures like red team exercises and collaboration with organizations to stay ahead of evolving fraud threats.

Deep dives

The Future of Identity Verification Online: Extrinsic AI vs. Intrinsic AI

The future of identity verification online is becoming a battle of bots, with extrinsic AI (trained on publicly available information) competing against intrinsic AI (trained on intrinsic features not in the public domain). While extrinsic AI can impersonate voices and clone videos, intrinsic AI focuses on unique user behaviors like typing speed and phone holding patterns. These intrinsic signals act as fraud indicators when monitoring online transactions and can help detect fraudulent activities.

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