Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold Ep. 141 - WILD Test Ideas! (you have NEVER tried these!) ➡️ Ketchup on EGGS?🥚| Ask Us ANYTHING
In this episode, Jay Schwedelson shares actionable email marketing tips and innovative tests you can run to boost conversions and clicks! You'll also learn about Jay's opinions on condiment usage.
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Best Moments:
(01:29) Unconventional email marketing tests showing positive results
(01:48) Using emojis to bookend subject line and preheader
(02:44) Personalizing later in email content, not the beginning
(03:35) Checking domain frequency of contacts and limiting sends to domains with <25 contacts
(06:16) The Juicy Lucy burger specialty in Minneapolis
(06:38) Jay's preference for side ketchup rather than directly on fries to avoid mess
(07:35) Jay's disgust for ketchup on eggs and chewy bacon (ew)
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MASSIVE thank you to our Sponsor, Marigold!!
Marigold is a relationship marketing platform designed to help you acquire new customers and turn them into superfans with their best-in-class loyalty solutions. Don’t take my word for it though, American Airlines, Honeybaked Ham, Title Boxing, and Notre Dame University are also customers!
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Check out this free content Jay has loved digesting, Marigold's 2024 Retail Trends Guide.