Episode 19: The Essence of Strategy Is Choosing What Not To Do

As Joe Pulizzi continues to dive deeper into research to deduct what makes up a successful content marketing strategy, one thing is clear: less is more. In this episode of Content Inc., Joe discusses the need for companies to relook at their current content creation process and narrow it down to one channel. He is finding that overwhelmingly, the successful Content Inc. model is to go deep with one channel, build the audience and then go wide with more channel options. He asks you to take a good look at your current content tactics and perhaps, make the decision to kill some of it off.