In this miniseries, we’re exploring Depthfinding—an easy-to-grasp framework designed to help leaders and teams solve their gnarliest cross-functional challenges.

This week, Rodney and Sam step into the Twilight Zone—the often-overlooked but deeply influential space where teams navigate the “how” of work—the “how” of collaborating, meeting, deciding, and experimenting. Many organizations put all or most of their focus on visible outputs and assets, but the rubber meets the road in the Twilight Zone. It’s the organizational depth where strategy actually gets executed—which means it’s worthy of more than a passing glance.

When an important initiative stalls out, when teams side-eye change, when a leadership team’s decisions never translate into clear and meaningful action, it’s time to investigate the Twilight Zone. Leaders who want real progress—not just compliance—must foster cross-functional collaboration and create space for meaningful iteration. Because strategy isn’t about what’s declared. It’s about what actually happens.

Download the Depthfinding guide to get the template and examples of how to use it.

Want to learn more about Depthfinding? Head here: theready.com/depthfinding

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Mentioned references:

Twilight Zone, tv show
layers of the ocean
sea anemone
The Mom Test, book by Rob Fitzpatrick
Liberating Structures: BNW Ep. 49 with Keith McCandless
"IDM" (Integrated Decision Making): BNW Ep. 43

This episode's theme music is Yaggadang by BG & Coyote Radio.

Sound engineering and design by Taylor Marvin of Coupe Studios.

Son accident vasculaire, son nouveau film : Catherine Deneuve, histoire d’un come-back