078: Coaching Jenny Matthews on Optimizing Her Private Podcast to Replace Live Launches

Tired of live launching and looking for a smarter way to sell your courses? Join us in this episode of Launch Your Private Podcast as we coach Jenny Matthews, a licensed mental health therapist and anxiety specialist, through the setup and optimization of her brand-new private podcast lead magnet.

Jenny’s niche? Helping fearful flyers overcome anxiety with practical, therapist-tested strategies and now she’s taking that mission to the airwaves.

Timestamps:

[0:00] Introduction to the episode and Jenny Matthews’ challenges with her new private podcast to drive course sales

[4:04] Breakdown of her two offers and ideal buyers for each

[7:31] How she repurposed a PDF into a private podcast using ChatGPT

[9:00] Review of Jenny’s landing page and opt-in results

[13:01] Messaging tips to increase perceived value and trust

[15:00] Why audio is more powerful than PDFs for anxious audiences

[18:01] Jenny outlines her podcast episode structure and unique approach

[25:32 ] Nora reframes the sales pitch as “continuing to work together”

[38:32] Evergreen vs. live launch: what works best for fear-based audiences

[41:31] When to evaluate funnel performance and the power of outreach

Links Mentioned:

Website https://stateofmindtherapy.com/

Instagram https://www.instagram.com/flightanxietycoach 

Flight Anxiety Audio Relief Guide https://stateofmindtherapy.com/toolkit 

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