Faith Driven Entrepreneur Episode 323 - Why Entrepreneurs Hate Social Media & How AI Is Changing Everything | Nils Smith
Mar 18, 2025
Nils Smith, a social media expert and consultant for ministries, shares insights on why many entrepreneurs shy away from social media. He discusses the delicate balance between authenticity and self-promotion while revealing how AI is reshaping content strategies. Nils takes listeners through his journey from youth pastor to social media guru, highlighting the evolution of online engagement. He emphasizes the importance of targeting audiences, utilizing AI tools like ChatGPT, and adapting strategies for different platforms to thrive in the digital landscape.
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Why Entrepreneurs Resist Social
- Entrepreneurs often resist social media due to time concerns and reluctance to self-promote.
- Social media offers a unique chance to gain attention without traditional advertising costs.
Authenticity and Two-Way Communication
- Authenticity on social media is shifting towards highlighting others, not just oneself.
- Social media enables two-way communication, allowing feedback and deeper engagement.
Nils' Social Media Ministry Journey
- Nils started social media ministry in 1999 using AOL Instant Messenger to connect teenagers.
- Growing this approach led him to become a social media consultant for ministries like Nick Vujicic's.