Agency Forward 086 Chris Marr: Stop Being a People Pleaser. Start Leading Clients.
Hey everyone, today I'm joined by Chris Marr.
Chris is the founder of The Authoritative Coach and a trusted trainer for agency account management teams.
He helps client-facing teams move from order takers to trusted advisors, with a focus on strategic communication, peer-level leadership, and account growth. His book, The Authoritative Coach, offers a blueprint for turning account managers into confident client leaders.
I wanted to have Chris on because so many agency owners lose clients due to soft-skill gaps on their teams—and he knows exactly how to fix it.
In this episode, we discuss:
- Moving from people pleaser to peer-level partner
- The most critical (and most missing) account management skill
- How agency owners sabotage account managers without realizing it
- And more...
You can learn more about Chris on LinkedIn.
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