The Tom Ferry Podcast Experience The Greatest Housing Opportunity of the Decade is Here
Jan 15, 2026
A compelling presentation reveals the true state of housing affordability and its political implications. Discover how recent policy shifts and mortgage rate changes are reshaping the market. Inventory is rising unexpectedly, hinting at new opportunities, especially with expired listings. Learn why we’re entering a two-speed market, where some areas are tight while others are soft. Plus, insights on wage growth outpacing prices lead to improved buyer purchasing power. Elevate your strategy with this crucial housing market analysis.
AI Snips
Chapters
Transcript
Episode notes
Affordability Is The Dominant Housing Story
- Housing affordability is the central political and social issue shaping policy and public concern right now.
- Agents should position themselves as the local experts on affordability to capture attention and trust.
Rate Drops Translate To Real Payment Relief
- Recent mortgage-rate moves produced meaningful monthly payment savings for buyers, improving affordability in real terms.
- Use concrete payment-change examples to make the rate story relatable to consumers.
Inventory Is Returning Nationwide
- Inventory has rebounded and is higher than the past five years in many markets, creating more choices for buyers.
- Expect continued inventory growth this year, which contributes to a more balanced market and cooler price pressure.