SunCast 098 Branding Your Energy Business with Fridrik Larsen
Welcome to Episode 98 of SunCast!
Today on SunCast, we're going to dig into the topic of Branding, what it is, how to measure it, when and why it's important - and I've invited a guest who is an expert on the topic, Fridrik Larsen.
Tune in to learn:
- What is Branding?
- Why Fridrik got a PhD in Branding a commodity
- The 2 key aspects to consider - differentiation and segmentation
- How you can incorporate and measure a brand strategy to increase your bottom line
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