Maximum Lawyer

What Actually Worked in 2025 (And What Didn’t)

7 snips
Jan 17, 2026
Tyson reflects on a transformative 2025 for law firm management and legal tech. He introduces Becca's List, a platform aimed at leveling the playing field against overpriced vendors. A highlight is his conversation with Hillary Billings about crafting stories that capture viewer attention. Discussions also span AI, boutique firm growth, and the complexities of vendor relationships in the legal world. Updates on the association’s coaching programs promise tailored support for various legal topics.
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ANECDOTE

Becca's List Born From Vendor Frustration

  • Becca built Becca's List after frustration with vendors treating attorneys poorly.
  • The platform consolidates legal vendor reviews to level the playing field for firms.
INSIGHT

Emotion Drives Shares More Than Quality

  • People share content that moves them emotionally, not merely because it's good.
  • Presentation and storytelling (e.g., news skills) amplify content reach.
INSIGHT

Vendor Power Imbalance In Legal Tech

  • Many vendors treat law firms as captive customers and prioritize product over service.
  • Curated, transparent vendor reviews address that power imbalance in the market.
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