Leading Beyond Any Title
Leading Beyond Any Title – Business Writing in the Age of Tik Tok
Jun 10, 2024
Exploring the impact of technology on business writing, from optimizing email communication to the influence of Chat GPT 4.0. Strategies for captivating readers in the attention economy age through engaging content and enhancing communication skills. Emphasis on personal style, concise messaging, and building rapport through effective writing.
47:13
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Quick takeaways
- Utilize infographics and visual elements to enhance reader engagement in business writing.
- Craft messages with a captivating hook, visual appeal, and authentic tone to capture and retain reader attention.
Deep dives
Understanding the Attention Economy
In an attention economy, attention is scarce and must be captured and retained. People are skilled at filtering out uninteresting content, so messages must be concise and visually appealing to retain interest. Utilizing infographics and visual elements can enhance reader engagement.
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