How do you build a channel strategy that actually works for partners? Joe Sykora, SVP of Channel Sales, Distribution, and Alliances at Proofpoint, started his career running an MSP. Now, he’s leading global channel growth at one of the biggest cybersecurity companies in the world.

In this episode, Joe breaks down why most partner programs are overly complicated and how simplifying them can drive real results. He shares his framework for creating predictable revenue, explains why resell margins are fading in favor of service-led profitability, and talks about the growing role of AI in cybersecurity and MSP operations.

Joe also reveals his approach to building a high-performance team, the lessons he’s learned from years in the field, and how he sees the future of the channel evolving. Whether you’re a vendor or a partner, this conversation is packed with insights you can apply today.

Connect with Joe: https://www.linkedin.com/in/joesykora/

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