The Build Good Fundraising Podcast #72: Why community is the last great fundraising strategy, with Mark Schaefer
Helping your donors feel like they belong might be your ultimate fundraising achievement.
Why?
Years of stress, amplified by the pandemic, has created a “belonging crisis.” Record levels of mental health issues are putting an entire generation at risk. Many of us are more connected than ever before—and at the same time, lonelier than ever before.
So what if your nonprofit created the kind of emotional connection that would not only make your fundraising a lot more effective—but could also help to enhance your donors’ sense of self-esteem, self-identity, and pride?
What if you built the kind of lasting, emotional ties with donors that would make them an important part of the team?
Today on the podcast, we’re talking with futurist and business consultant Mark Schaefer on how to create a true community of donors. Mark just released his new book, Belonging to The Brand, which is one of my favorite reads in recent memory.
In our chat, we get into:
- The difference between building an audience and building a community
- The loneliest generation
- How legacy giving is tied to belonging and community
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➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
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Thanks for listening!
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#Fundraising #Nonprofit #Philanthropy #Marketing
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