Michael shares his transition from the corporate world to the whiskey industry, emphasizing whiskey’s role in building relationships. The discussion covers a range of fascinating topics: the nuances of whiskey blends, the unique properties of Amburana-finished rye whiskey, the innovative use of blockchain and NFTs for managing memberships and allocations, and discover how AI is streamlining Prime Barrel’s operations. The episode also highlights heartwarming community stories and practical applications of AI in marketing and business.

Key Takeaways

[00:26] Introducing Michael from Prime Barrell
[04:18] Rare Character 6 Year Straight Rye Whiskey
[07:35] Loving or Hating Wax Seals on Whiskey
[11:26] Learning how to taste our whiskey
[18:39] Amburana explained
[29:18] What is a cigar batch?
[34:46] Is ice evil for tasting real whiskey?
[37:11] How should you smell whiskey?
[47:31] How are NFTs going in the whiskey business?
[01:02:55] How are you integrating AI into your work?
[01:05:57] Is there a worst whiskey you've ever had?
[01:11:45] Where can people learn more about whiskey and Michael?

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Understanding Whiskey with Prime Barrel's Michael Nagdi