Jyll Saskin Gales, a Google Ads expert, shares her journey into digital marketing and why she chose Google Ads as her area of focus. She discusses how she started learning Google Ads and the results she achieved for her own business.

Jyll also talks about working as a side hustle while at Google and eventually leaving to focus on her own business. She shares her experience of getting her first client through TikTok and provides tips for creating successful Google Ads campaigns, including selecting keywords, writing compelling ad copy, and setting an appropriate budget.

Takeaways:

There are various strategies to target competitors' traffic, but it's important to be mindful of policy restrictions and focus on more effective methods.
Craft compelling ad copy that includes a clear call to action, highlights unique features or benefits, and incorporates social proof.
When it comes to Google Ads you have to spend lots of money to make money.

Resources:

Take Jyll’s coure on UpFlip Academy: https://bit.ly/4hh6IgZ
How to Go from $0 to 7-figures Online (with Rand Fishkin): https://theupflippodcast.buzzsprout.com/1812063/14926269-120-how-to-go-from-0-to-7-figures-online-with-rand-fishkin

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For more insights to start, build, or grow a business, check out the resources on UpFlip.com or head to the UpFlip YouTube channel to see more interviews with business owners and experts.

Thanks for listening!

127. Make Massive Profits with Google Ads: From an Ex-Google Employee