TCC Podcast #73: How to stand out online with Blair Badenhop

Wellness copywriter and online branding strategist Blair Badenhop recently made her way to our studio for episode 73 of The Copywriter Club Podcast. We were excited to talk to Blair because we’ve had a ring-side seat as she’s launched her new podcast and built her soon-to-launch course. In this interview, we asked her: •  how Blair went from ad sales to non-profits to health coaching to copywriting •  whether writing in the health and wellness space is really different from writing for other niches •  how she helps her clients get clear on their positioning and branding with her discovery process •  why Blair takes three hours to get to know her clients BEFORE she starts to work •  what she did to create a steady flow of clients from the very start of her business •  how she got herself to the top of Google for her main key word •  the difference between “getting clients” and “making friends” •  her thoughts about what copywriters should do to stand out online •  the place red lipstick plays in her personal brand •  her experiments with Pinterest and Instagram to grow her list •  how other copywriters can use Instagram more effectively •  how she gets it all done—social media, client work, her own course, a podcast and more •  why she launched a podcast and the effect it’s had on her business We also asked, as we often do, about where she sees copywriting going in the coming months and why more people will start investing in it. It’s another info-packed episode. Please keep your arms and legs inside the vehicle at all times... and have fun! Click the play button below, or scroll down for a full transcript.   The people and stuff we mentioned on the show: Sponsor: TCCinNYC Dress for Success Harper’s Bazaar Parsley Health Nitika Chopra Wellness Copywriter Blair on Instagram Blair on Pinterest Your Wellness Brand (coming soon) Kira’s website Rob’s website The Copywriter Club Facebook Group Intro: Content (for now) Outro: Gravity   Full Transcript: Rob: What if you could hang out with seriously talented copywriters, ask them about their successes and failures, their work processes and their habits, then steal an idea or two to inspire your own work? That’s what Kira and I do every week at The Copywriter Club Podcast. Kira: You’re invited to join the club for episode 73 as we chat with freelance copywriter Blair Badenhop about her path into copywriting, writing for clients in the health and wellness niche, creating a podcast and a course to reach her audience, and developing a brand that stands out from other copywriters. Kira: Welcome, Blair! Rob: Hey Blair. Blair: Hey, thank you guys so much for having me! Kira: It’s great to have you here. So, Blair, let’s start with your story: how did you end up running your own business? Blair: Oh man. It has been such a crazy, winding road to this point. It’s kind of funny to look back on. So, the reason I started was kind of by accident. I wound up losing my last full-time job and I got a severance package that kind of tided me over for four months and so I was like, okay! What do I want to do with my life? And I’d been working in the marketing department over at the Institute for Integrative Nutrition for three years and before that I worked for a non-profit called Dress for Success managing partnerships, and before that, I worked in magazines, most well-known would be Harper’s Bazaar as a sales assistant, learning all about sales and marketing. So I had this kind of like, marketing background and I had a lot of knowledge to leverage but I was really interested in utilizing my health coaching certification because I had gotten it from the Institute for Integrative Nutrition a few years before, so I was kind of like, you know, torn between these two things that I loved, so I started consulting as a way to make money and then I started to build my health coaching practice. And you know,