ASUS Expertbook Series on Flipkart: https://www.flipkart.com/flipkart-x-asus-new-store?ocmpid=ASUS_ExpertBook_Raj_Shamani_Podcast_Jun_2025

Guest Suggestion Form:

⁠⁠⁠https://forms.gle/bnaeY3FpoFU9ZjA47⁠⁠⁠

Disclaimer: This video is intended solely for educational purposes and opinions shared by the guest are his personal views.

We do not intent to defame or harm any person/ brand/ product/ country/ profession mentioned in the video. Our goal is to provide information to help audience make informed choices.

Order 'Build, Don't Talk' (in English) here:

⁠⁠⁠https://amzn.eu/d/eCfijRu⁠⁠⁠

Order 'Build Don't Talk' (in Hindi) here:

⁠⁠⁠https://amzn.eu/d/4wZISO0⁠⁠⁠

Follow Our Whatsapp Channel: ⁠⁠⁠https://www.whatsapp.com/channel/0029VaokF5x0bIdi3Qn9ef2J⁠⁠⁠

Subscribe To Our Other YouTube Channels:-

⁠⁠⁠https://www.youtube.com/@rajshamaniclips⁠⁠⁠

⁠⁠⁠https://www.youtube.com/@RajShamani.Shorts⁠⁠⁠

📺 Watch Figuring Out episodes on YouTube: ⁠⁠⁠https://youtube.com/playlist?list=PLE0Jo6NF_JYO5-phess8GKafKMtPv3tfZ⁠⁠⁠

(00:00) – Intro

(02:22) – Indian Customer Mindset

(07:12) – Marketing Guide

(15:46) – Technological Trends & AI

(21:15) – Gaming & Technology

(24:24) – Price Difference: China vs India

(26:36) – Technological Shifts

(28:59) – Biggest Fear

(32:00) – Are Laptops Dying?

(40:51) – Lightweight vs Heavyweight Laptops

(43:28) – Security & Privacy

(45:40) – Is Incognito Mode Safe?

(46:32) – How to Boost Battery Life & Performance

(57:10) – 3 Features to Check Before Buying a Laptop

(1:02:41) – ASUS ExpertBook

(1:07:26) – Laptop Webcam Scams

(1:08:11) – How ASUS Cracked Flipkart

(1:10:50) – Best & Worst Marketing Campaigns

(1:12:09) – What’s Inside a Laptop?

(1:21:31) – Durability & Water Resistance Tests

(1:22:16) – Pressure Test

(1:23:46) – Outro

In today’s episode, we have Dinesh Sharma, Vice President of Commercial PC and Smartphone System Business Group at ASUS India. He shares how tech brands approach the Indian market, why price sensitivity shapes everything, and what makes India one of the most competitive spaces in the world for gadgets.

We discuss the key differences in online vs. offline buying behaviour, marketing strategies across regions, and how ASUS balances global capability with India-specific thinking. Dinesh breaks down what really goes into creating a laptop, from design trade-offs to battery optimisation and why features like AI are changing how users interact with devices. He also covers taxes, product positioning, and what makes or breaks success in a market like India.

In the final segment, he talks about the risks behind big bets, product failures, and why some legacy phone brands didn’t survive. Dinesh wraps with practical advice on choosing a laptop, managing battery life, handling performance slowdowns, and the truth behind incognito mode and cookies.

Subscribe for more such episodes!

Follow Dinesh Sharma On:

LinkedIn: https://www.linkedin.com/in/dinesh-sharma-1769249/

X: https://x.com/sharmadinesh

⁠

Follow ASUS India On:

X: https://x.com/asusindia

Instagram: https://www.instagram.com/asusindia

Facebook: https://www.facebook.com/share/1EwczSTN53/?mibextid=wwXIfr

LinkedIn: https://www.linkedin.com/company/asus/

About Raj Shamani

Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.

To Know More,

Follow Raj Shamani On ⤵︎

Instagram @RajShamani ⁠⁠⁠https://www.instagram.com/rajshamani/⁠⁠⁠

X @RajShamani: ⁠⁠⁠https://twitter.com/rajshamani⁠⁠⁠

Facebook @ShamaniRaj: ⁠⁠⁠https://www.facebook.com/shamaniraj⁠⁠⁠

LinkedIn - Raj Shamani: ⁠⁠⁠https://www.linkedin.com/in/rajshamani/⁠⁠⁠

Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.

#17: Don't Pick Up That Phone With Celeste Headlee