The Art of Selling Online Courses I Wrote 300+ Newsletters. Here’s What Actually Works.
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What happens when you lose all your clients overnight and decide to start writing about Java programming instead of playing terrible golf? You end up building one of the longest-running tech newsletters in the world.
Dr. Heinz Kabutz survived the dot com crash of 2000 by doing something counterintuitive - he started giving away his absolute best content for free. 25 years later, his newsletter reaches every corner of the globe (except the Vatican), his courses help students double their salaries, and he makes sales while sitting at Greek tavernas.
This conversation reveals why bad video and audio quality can actually sell better than perfect production, and the psychological reason most course creators sabotage their own success. You'll also discover how giving everything away for free became a premium pricing strategy, why humor matters more than you think in technical content, and the surprising relationship between passive income and satisfaction.
Heinz shares stories about getting recognized by strangers on the streets of Romania, why he feels guilty about making money while relaxing with friends, and his approach to building genuine connections with readers across 156 countries. He also explains why he avoids running the webinars that work so well for him, and how fear of rejection holds back most course creators from the success they deserve.
📧 Java Specialists Newsletter: https://javaspecialists.eu
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If you'd like to talk more about how you can grow your course business, email me at john@datadrivenmarketing.