We Are For Good Podcast - The Podcast for Nonprofits 118. Monthly Giving: A Playbook for Growing Believers - Vik Harrison
Meet Vik. The charity: water co-creator may be the queen of branding, but her other superpower may just be found in galvanizing community for good. And she's going to change everything about the way you think about monthly donors. And when you’ve built a movement of rabid fans who collectively infuse more than $20 million a year via this methodology, you’ve got the chops to preach. We're talking about the starving mindset so many are employing in the nonprofit sector and how to break out of it with this awesome mama, creative genius and simply a really good human.
Episode Highlights
- Vik’s story and journey to where she is today - 3:22
- All things monthly giving- 7:53
- Key principles and core beliefs of monthly giving- 12:41
- Naming charities - 15:16
- charity: water’s monthly giving program: The Spring - 17:58
- Storytelling - 24:47
- Monthly Giving Guide - 27:37
- The intersection of her work and family - 32:10
- A powerful moment of philanthropy in Vik’s life - 34:22
- Vik’s One Good Thing: Jump and you will grow wings on the way down. - 41:02
For the full episode transcript, sharable graphics and links mentioned in this episode visit: www.weareforgood.com/episode/118
The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!
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