Are you struggling to make your Facebook Ads work for your business? Tune in to today's episode of the eCommerce Podcast where Marin Ištvanić from Inspire Agency joins Matt to talk about all things Facebook Ads. 

In the last 12 months, Marin has spent over $30 Million on Facebook ads, and today he’s going to share some of his go-to Facebook ads strategies and learnings as well as some additional tips and tricks to help you do the same. You don't want to miss out on this one!

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BOUT MARIN:

In the past 7 years, Marin has gone from freelancer contractor to head of performance at Inspire agency. He leads a boutique agency working with a handful of selected clients while providing service for paid social. Besides the agency, he’s a partner at a few in-house brands he helped scale and exit. He’s also 2x GeekOut speaker and 1x Affiliate World Asia speaker.

Here’s a summary of the great stuff that we cover in this show:

• The biggest misconception when using Facebook ads for e-commerce stores is thinking that optimizing for add-to-cart or traffic will lead to sales; the optimal conversion goal is always sales. Additionally, in order to effectively use ads, a well-established product market fit and proven offer and funnel are necessary.
• Maximizing the efficiency of Facebook ads for your e-commerce store comes down to focusing on a proven market with a good offer, using psychological and marketing tricks in your advertising, and prioritizing your creative, messaging, and targeting based on different levels of sophistication and awareness in your funnel.
• A unique identifier in Facebook ads creative needs to provide tangible benefits such as saving time, money, or improving effectiveness compared to competitors. 
• To find people who could create user-generated content (UGC) for your business's Facebook ads, you can reach out to creative agencies or search for UGC creators on Instagram or Twitter. The cost of UGC creation ranges from gifting a free product to $5k per video, but it depends on your strategy for using the content in your ads.
• According to Marin, the best way to stay up to date with the latest trends in Facebook advertising for e-commerce and media buying in the D2C space is to join the Twitter D2C community where people are constantly sharing and providing value. He highly recommends being on Twitter for those seeking to grow their store and connect with other professionals.
• Choosing a Facebook ads agency requires looking for proof of competence, specific deliverables, communication, and a good bedding in period of a few weeks. It's also important for the client to have a pro market fit and spend at least 1K per day on Facebook ads. Transparency and a comprehensive plan are crucial for success.

For complete show notes, transcript and links to our guest, check out our website: www.ecommerce-podcast.com.