Our guest today is Nick Saltarelli one of the Co-founders of Mid-Day Squares. Mid-Day Squares is the first functional chocolate bar. Nick founded the company with his wife, Leslie and brother-in-law Jake. We discuss how and why his family wanted to start a chocolate company, why they decided to vertically integrate instead of outsourcing manufacturing, their combination of marrying content with a CPG and much more. Without further ado, here’s Nick.
And there you have it. I hope you all enjoyed Nick’s story of how and why he started Mid-Day Squares.
- Did you always want to know you wanted to be an entrepreneur?
- What were some of the pivotal moments in your life that helped shaped you personally and professionally, how you wanted to work with people?
- Why did you focus on CPG?
- How did you meet Lez?
- How did you land on chocolate?
- Why did you decide to share everything publicly?
- How did Jake come on board?
- Is it a tough dynamic working with your wife and your brother-in-law?
- What was your process for raising capital?
- How did you think about brand and branding?
- Why did you decide to create your own manufacturing plant vs. outsourcing manufacturing?
- How do you think about storytelling and building a passionate audience?
Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands