Experiment Nation: The Podcast

S4E17 - Build a Learning Library featuring Nick Murphy

Jun 22, 2024
Join Nick Murphy, Senior Research and Experimentation Lead at Further, as he shares insights into building effective learning libraries that enhance experimentation. He emphasizes capturing the ‘why’ behind tests to foster a culture of growth. Discover how organizing your library can facilitate cross-team collaboration and inform decision-making. Nick also discusses the importance of early documentation and how macro learnings can support consultancy practices, paving the way for a deeper understanding of consumer behavior.
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ADVICE

Learning Library Design

  • Design learning libraries for company-wide accessibility, avoiding jargon and overly technical language.
  • Keep the format simple and digestible, focusing on key takeaways and avoiding overwhelming detail.
INSIGHT

Key Learning Library Components

  • A learning library should contain key information like test name, description, KPI, result, and page.
  • Include broad and specific learning columns to capture high-level and detailed insights.
ADVICE

Using the Learning Library

  • Use the learning library to inform current tests by filtering for relevant past learnings.
  • Incorporate previous learnings into test analyses to develop a deeper understanding of customer behavior.
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