Letting & Estate Agent Podcast When did Estate Agents stop caring? - Ep. 2433
Dec 30, 2025
Sharon Carter, an East Anglia-based estate agent, advocates for a more compassionate approach in the real estate industry. She discusses how many agents have become too transactional, losing essential empathy for clients. Sharon highlights the importance of genuine relationships for long-term success and laments the decline in client nurturing. She criticizes ego-driven practices and emphasizes training agents in empathy. The discussion also explores how flexible PropTech can enhance client relations rather than hinder them.
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Episode notes
Humanity Over Transactions
- The property industry is becoming overly transactional and forgets the human stories behind moves.
- Sharon Carter argues genuine care and listening separate successful agents from the rest.
Handle Sensitive Moves Thoughtfully
- Sharon describes selling an elderly woman's home after her husband's death as a scenario needing empathy and adaptation.
- She advises briefing teams and suppliers so the right people handle sensitive visits.
Nurture Clients Post-Sale
- Maintain relationships after a sale so clients return when they move again.
- Sharon Carter advises simple, ongoing contact rather than one-off transactional interactions.