

Psychology of Buying Series, Part 2: COSTCO
Jul 29, 2022
22:17
Bulletproof Dental Practice Podcast Episode 255
Host: Dr. Peter Boulden
Key Takeaways: Introduction 1. Membership (CostCo Card) 2. Membership Plans 3. Membership Psychology 4. Electronics 5. Bare Bone Appearance 6. Boxes Stacked to the Ceiling 7. Deals Are Great 8. White Label Arm (Kirkland Signature) 9. Simplifies Decision Making Process 10. Size Of Shopping Carts 11. Store Layout 12. Rotating Goods 13. Samples They Give Out 14. Long Checkout Lines 15. Cheap Food
References:Bulletproof SummitMighty Networks: Bulletproof Dental Practice Costco
Tweetables:You think there’s no reason for the madness. - Dr. Peter Boulden Analysis is paralysis. - Dr. Peter Boulden