194 - Editing and Publishing Books (with Anna Paustenbach)
Oct 25, 2023
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Anna Paustenbach, Executive Editor at HarperCollins Publishers, talks about her journey into becoming an editor, the role and responsibilities of an editor in the book publishing industry, challenges of selling books in an attention economy, the mix of surprises and expectations in book publishing, and working with the guest.
Books provide intellectual stimulation and create empathy for readers.
Authors should invest in building a direct audience and diversify platforms for book publishing.
Deep dives
The importance of intellectual stimulation and empathy in books
Books, both fiction and nonfiction, provide intellectual stimulation and create empathy for experiences or feelings that readers may not have. This aspect of books is deeply compelling and enjoyable for the editor.
Special guest Anna Postenbach discusses publishing
Anna Postenbach, the joint editor of Steve Magnus and Brad Stolberg, joins the podcast to talk about publishing. She shares her journey in the industry, from starting as an intern at a literary agency to becoming an executive editor at Harper One. The episode delves into the process of acquiring books, editing manuscripts, and the challenges and joys of being an editor.
The changing landscape of reading and the future of books
The podcast episode explores the shifting landscape of book reading in the digital age. While there is competition for people's attention, the guest is confident in the continued relevance of books as a medium. She highlights the different formats books are available in, such as print, audio, and ebooks, and emphasizes the importance of diversifying platforms and nurturing a direct audience to adapt to changing trends.
Feedback and growth for Steve Magnus and Brad Stolberg
The podcast guest praises Steve Magnus and Brad Stolberg for their joyfulness, curiosity, and talent as authors. She also commends their ability to connect with their audience and suggests they continue investing in their direct audience through platforms like podcasts, newsletters, and social media. Additionally, she encourages them to think about their publishing plan and where they want to evolve as authors in the future.
Anna Paustenbach (Executive Editor at HarperCollins Publishers) joins Brad Stulberg and Steve Magness to chat about her creative and editorial processes, living the quiet life, and much more “inside baseball”.