Tom McCormack on AI, Storytelling, and the Future of Real Estate

From HBO to high-end homes, Tom McCormack has built a career around storytelling, relationships, and leadership. In this episode of Stay Paid, Tom, co-owner and senior partner at Resources Real Estate, shares how his background in television shaped his approach to marketing, why caring about clients is the ultimate differentiator, and what it takes to compete (and win) as an independent brokerage.

📝 Topic’s covered:

✅ Tom’s unexpected career journey from television production at HBO to real estate.

✅ Why storytelling is at the heart of powerful real estate marketing.

✅ How to break into luxury markets (and leverage listings to get more).

✅ The human element that keeps agents relevant in an AI-driven world.

✅ The advantages independents have over big box brokerages—and how to compete.

✅ Recruiting and training strategies that build agent competence and loyalty.

✅ Why consistent education and training are essential for long-term success.

 

💻 Resource's Real Estate Brokers: https://www.resourcesrealestate.com/

 

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