In this episode of The Better Than Rich Show, Andrew and Mike sit down with Brandon McKee, a seasoned entrepreneur with a background in the fitness industry and a passion for helping business owners understand and grow. Brandon shares his journey from the fitness industry to joining Philip Stutts at Win Big Media as CEO, where he uses data-driven strategies to help businesses scale. He also discusses the importance of understanding your target audience, the power of data, and the need to separate personal feelings from business decisions.

Topics Covered:

• 00:00:00 Focusing in Business
• 00:01:18 CEO Insights: Data-Driven Decisions & Compensation
• 00:04:59 Trust & Results: Undefeated System
• 00:07:50 Role of Reliable Data in Decision-making
• 00:12:00 Customer-Centric Marketing
• 00:13:55 Overwhelmed Entrepreneurs: Scaling & Work-life Balance
• 00:18:10 Advertising Challenges & Knowing Your Audience
• 00:20:39 Simplifying Financial Services
• 00:24:32 Positivity & Transparency: Gap in the Game
• 00:26:33 Measuring Success: Key Performance Indicators
• 00:32:01 AI Testing & Performance Max Campaigns
• 00:36:16 Team Alignment: Incentives & Pay
• 00:37:32 Personal Lives & Locales
• 00:40:09 Cooking, Cleaning, & Empathy

Connect with Brandon:

• LinkedIn
• Win Big Media

Connect with The Better Than Rich:

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