Private Practice Owners Club
Lessons Learned From Starting A Cash Pay Service With Stephen Rapposelli Of StretchPlex
Sep 26, 2023
Stephen Rapposelli, PT owner of StretchPlex, shares lessons learned from starting a cash-pay service. They discuss the pros and cons of cash pay, hiring the right people, and the importance of separate business for cash-based services. They also explore the concept of providing a five-star cash service and thinking outside the box for cash pay services.
51:02
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Quick takeaways
- The benefits of starting a cash-based service in physical therapy include higher profit margins, no documentation or insurance game, but it is essential to provide a high-quality customer experience and add value to the services.
- To succeed in the cash-based service industry, it is crucial to separate the cash-based service from the traditional PT clinic and develop separate business structures and operational processes, while also getting a coach and being open to learning and adapting to new marketing strategies.
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The podcast episode discusses the benefits and challenges of starting a cash-based service in the physical therapy industry.
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