Doing Your Research and Crafting the Best Message with Renowned Direct-Response Marketer Stefan Georgi

Jul 11, 2019

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Stefan Georgi regularly charges 50-100K for a single sales letter and is a sought after copywriter and runs a group of the who’s who of direct response companies that include people from Agora, Natural Health Sherpa, and some other 9 figure health companies.

Here’s a glimpse of what you’ll learn:

[2:45] Jeremy welcomes his guest, Stefan Georgi.
[5:15] Stefan talks about what he’s learned from his wife, Laura.
[7:30] Mentors and peers who have impacted Stefan.
[12:00] Stefan opens up about his work with Justin Goff.
[15:00] Testing headlines.
[17:45] What is the best way to use video on a sales site?
[19:30] Stefan explains what RMBC is.
[22:20] Research is the key to good copywriting.
[27:15] Expanding on the RMBC process.
[31:40] How Stefan helps businesses get their message out.
[33:20] Common mistakes that most brands make.
[37:45] Who is the ideal client for Stefan’s call center services?
[40:40] How did Stefan end up starting his own supplement company?
[46:15] Stefan shares some sales copy success stories.
[52:10] What Stefan learned from his father.
[58:45] Proud professional accomplishment from Stefan’s career.
[1:01:50] A low moment from Stefan’s career.
[1:04:00] How to get a copy of Stefan's Sales Letter Outline and more.
[1:09:00] Closing thoughts.

In this episode…

Have you poured a lot of time and effort into the primary message of your business? If you had to sum up your message in a concise sentence or phrase, could you? On this episode of Inspired Insider, you’ll hear from business leader and entrepreneur, Stefan Georgi. In his conversation with Jeremy, Stefan opens up about his career as a direct-response marketer, how he tests headlines, common mistakes most brands make, challenges he has faced in his career, and much more. You don’t want to miss a minute of this powerful episode featuring Stefan’s unique insights!

Who has helped you on your career trajectory? Have you had the fortune of networking with well-connected leaders who have mentored you or have you had to chart your own course through trial and error? Thankfully, Stefan Georgi had some pivotal mentors and peers who invested in his growth over the years. Stefan isn’t shy about giving credit where credit is due - he’s also dedicated to giving back and investing in the next generation of leaders. What can you learn from Stefan’s approach to business and leadership?

Did you know that video is the fastest growing medium for getting your message to the public? It’s true! Just take a look at the rise of YouTube, Facebook Live, and Instagram. More and more - the primary messaging platform for many businesses is the use of video. Do you have a plan to adapt with the new media wave, or will you get stuck in the past? It all comes down to who you are trying to reach! If your target audience is retiring boomers, the best option might not be video - but if you are trying to reach stay-at-home moms then you might be on the right track!

Crafting a compelling and memorable message is no small task. Do you think the likes of Nike’s “Just Do It” message was developed overnight? Too often, we take these memorable messages for granted and fail to appreciate the hard work that goes into finding the right message for an audience. In his career as a direct-response marketer - Stefan has learned that the key to crafting the right message is to research your audience. Do you know their likes and dislikes? Do you know how they describe their everyday problems and passions? If you can learn how your target audience communicates - you are well on your way to crafting the right message.

Let’s face it; life has a way of forcing us to slow down and pay attention - this can be in the form of the perfect sunrise or unexpected news. The real question is - what will you do when things get dialled up in your life? Will you rise to the occasion or will you shrink and retreat? When Stefan heard the news that his father was ill and wouldn’t have long to live - he made sure to rise to the occasion and make the most of the time he had left. Remember - all of your success and fame won’t mean anything if you don’t take the time to care for your loved ones!

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