

Scaling Storyblok: 270 people, 47 countries, $138M raised
Aug 14, 2025
35:53
Storyblok CEO and Co-founder Dominik Angerer joins Alex Theuma to share how a side project evolved into a global SaaS company with 270 people in 47 countries and $138M in funding. Dominik reveals the strategies behind scaling a fully remote team, expanding into the U.S., blending PLG with enterprise sales, and integrating AI to transform content management. Hear his funding philosophy, lessons in remote leadership, and what’s next on Storyblok’s journey toward $100M ARR and profitability.
Topics covered:
- Building a global remote-first SaaS
- Scaling from PLG to enterprise sales
- Using AI to power personalisation and automation
- Funding strategy and expansion into the U.S.
- Leadership lessons from a developer-turned-CEO
Guest links:
LinkedIn: https://www.linkedin.com/in/dominikangerer/
Website: https://www.storyblok.com/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book you tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Join the waitlist: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)