Mobile Marketing Metrics: Measuring Success in a Digital World

In the latest episode of the Thoughtful Entrepreneur podcast, host Josh Elledge engages with Alex Campbell, co-founder of Vibes, to delve into the dynamic realm of mobile marketing. This episode is packed with insights for brands aiming to enhance their communication strategies through text messaging. Alex shares his expertise on the significance of consumer consent, the evolving landscape of marketing technology, and the future of mobile marketing with advancements like AI and RCS (Rich Communication Services).

Vibes has been a leader in mobile marketing for over 20 years, collaborating with renowned brands such as Chipotle, Ulta, and KFC. The company specializes in helping brands communicate effectively with consumers through text messaging, ensuring these interactions are valuable and non-intrusive. Alex categorizes businesses into two groups: those experienced but stagnant, facing high opt-out rates, and those new and uncertain, recognizing the potential of mobile marketing but unsure where to start. Vibes offers guidance to help them develop tailored strategies that align with their objectives.

Consumer consent is not just a legal requirement but a best practice that fosters trust and engagement. The "Telephone Consumer Protection Act (TCPA)" was established to protect consumers from unwanted robocalls and spam messages. Brands must ensure they obtain explicit permission from consumers before sending messages. Opt-in messaging leads to higher engagement rates, with click-through rates averaging between 20% to 30%. When consumers willingly subscribe to receive messages, they are more likely to respond positively, resulting in more effective marketing campaigns.

About Alex Campbell:

Alex Campbell has long been recognized as one of mobile marketing’s original pioneers, working tirelessly to educate marketers on the value of mobile as a viable discipline. A true entrepreneur at heart, Alex oversees Vibes’ innovation strategy – always looking for the next great mobile technology brands can leverage to drive deeper customer engagement and untapped revenue opportunities.

About Vibes:

Vibes creates personal and revenue-driving mobile engagement between consumers and the brands they love. Industry leaders like Chipotle, The Children's Place, and Polo Ralph Lauren use Vibes to activate and grow customer relationships with timely, relevant, high-volume mobile messaging at a global scale. The company’s intelligent mobile engagement platform enables marketers to seamlessly connect with their customers using an automated, data-rich platform that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns.

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Links Mentioned in this Episode:

Want to learn more? Check out Vibes website at

https://www.vibes.com/

Check out Vibes on LinkedIn at

https://www.linkedin.com/company/vibes-media/

Check out Alex Campbell on LinkedIn at

https://www.linkedin.com/in/alexcampbell2

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