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Secrets To Scaling Your Ecommerce Brand

Ep 608: What’s Gonna Happen In 2025? with Jordan West

Dec 27, 2024
Get ready for a transformative 2025 in e-commerce! Live shopping on platforms like Instagram is expected to soar, with innovations such as Meta Ray Bans enhancing the experience. Jordan West predicts a shift in influencer marketing towards a CPM model, and hints at Walmart acquiring TikTok to rival Amazon. The rise of AI shopping agents could revolutionize high-value site sales. Plus, discover financial solutions to help businesses navigate cash flow challenges amid these changes!
11:20

Podcast summary created with Snipd AI

Quick takeaways

  • The rise of live shopping and the integration of Meta Ray Bans are set to revolutionize e-commerce interactions by 2025.
  • A transition to a CPM payment model for influencers will enhance strategic collaborations and performance-based partnerships in marketing.

Deep dives

Predictions for E-Commerce and Social Commerce in 2025

The future of e-commerce and social commerce in 2025 is characterized by the anticipated mainstream adoption of live shopping. This trend is expected to be propelled by platforms like Instagram, especially with the introduction of an affiliate portal by Meta. The integration of live streaming capabilities through innovative tech like Meta's Ray-Bans suggests that influencers will be able to seamlessly connect with their audience in physical retail settings, enhancing the shopping experience. Influencers can easily live stream their in-store experiences, making product promotion more dynamic and engaging without requiring extensive production resources.

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