Ep 608: What’s Gonna Happen In 2025? with Jordan West
Dec 27, 2024
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Get ready for a transformative 2025 in e-commerce! Live shopping on platforms like Instagram is expected to soar, with innovations such as Meta Ray Bans enhancing the experience. Jordan West predicts a shift in influencer marketing towards a CPM model, and hints at Walmart acquiring TikTok to rival Amazon. The rise of AI shopping agents could revolutionize high-value site sales. Plus, discover financial solutions to help businesses navigate cash flow challenges amid these changes!
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Quick takeaways
The rise of live shopping and the integration of Meta Ray Bans are set to revolutionize e-commerce interactions by 2025.
A transition to a CPM payment model for influencers will enhance strategic collaborations and performance-based partnerships in marketing.
Deep dives
Predictions for E-Commerce and Social Commerce in 2025
The future of e-commerce and social commerce in 2025 is characterized by the anticipated mainstream adoption of live shopping. This trend is expected to be propelled by platforms like Instagram, especially with the introduction of an affiliate portal by Meta. The integration of live streaming capabilities through innovative tech like Meta's Ray-Bans suggests that influencers will be able to seamlessly connect with their audience in physical retail settings, enhancing the shopping experience. Influencers can easily live stream their in-store experiences, making product promotion more dynamic and engaging without requiring extensive production resources.
Shifts in Influencer Marketing and Payment Models
The influencer marketing landscape is likely to experience significant changes, particularly with the transition to a cost-per-mille (CPM) payment model. This new approach might offer brands better value and allow for more strategic collaborations with creators who excel at product promotion. Furthermore, an emphasis on hybrid influencers who can create compelling content and drive sales through social commerce platforms is expected to emerge. As brands adapt to these shifts, the efficiency of influencer partnerships based on performance metrics will become increasingly important.
The Role of AI and Technology in Marketing Strategies
The integration of artificial intelligence in marketing and e-commerce is poised to revolutionize customer engagement and sales processes. AI-powered live shopping agents are expected to become commonplace on high average order value websites, facilitating interactive shopping experiences. Additionally, companies are likely to explore innovative pricing models for advertising and marketing services, moving away from traditional ad spend structures. This technological advancement, combined with strategic partnerships like Walmart potentially acquiring TikTok, highlights the necessity for brands to stay ahead in the evolving digital landscape.
Get ready for live shopping to become a staple on platforms like Instagram and Meta. With new affiliate portals, it's time to explore how you can benefit from this trend.
In this episode, Jordan West gets into his bold predictions for the ecommerce landscape in 2025. From the rise of live shopping and the revolutionary impact of Meta Ray Bans to the future of TikTok and social commerce, this episode is packed with insights that every ecommerce entrepreneur should hear.
Listen and learn in this episode!
Key takeaways from this episode:
2025 Ecommerce Predictions: Jordan West shares predictions about the growth of live shopping and social commerce in 2025.
Revenued's Financial Solutions: The sponsor offers easy access to working capital, especially for those with past credit issues, helping ecommerce businesses manage cash flow.
Meta Ray Bans and Live Shopping: The potential for Meta Ray Bans to enhance live shopping is explored, promoting ease for influencers and content creators.
Shift in Influencer Marketing: A move towards a CPM (cost per mille) model for paying influencers, focusing on hybrid influencers skilled in content creation and product placement.
Future of Social Platforms: Jordan speculates TikTok will be acquired by Walmart, bolstering its position against Amazon.
AI in Ecommerce: Increasing use of AI shopping agents to enhance the sales process on high-value websites is anticipated.
Agency Model Changes: Traditional percentage-of-ad-spend pricing models for agencies are expected to fade away in favor of value-based pricing.
Growth of Social Commerce Club: Jordan forecasts significant growth for his agency, reflecting confidence in the social commerce sector.
In this episode's sponsor is Omnisend- is a comprehensive marketing automation platform designed to help eCommerce businesses enhance their customer engagement and boost sales. It offers tools for email marketing, SMS campaigns, and various forms of automation, allowing businesses to create targeted and personalized marketing strategies. With features like segmentation, A/B testing, and advanced analytics, Omnisend helps brands streamline their marketing efforts and achieve better results.