The Sweaty Startup #32 Firewood delivery service mentoring session - target market identification, creative marketing and eager professionalism
Mar 11, 2019
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Ward's Background in Firewood Use
- Ward shares his personal experience with firewood and the current traditional aspects of the firewood business in Belgium.
- He observes that it's mostly older homes that use wood stoves and the industry is declining but still has governmental subsidies.
Define Ideal Target Customer
- Target busy, digitally savvy middle-aged customers who want convenient, quality firewood delivery.
- Emphasize ready-to-burn, dry wood delivered quickly to meet spontaneous demand for warmth and comfort.
Target Affluent Urban Customers
- Market firewood as a premium lifestyle product for higher-income, urban customers valuing coziness over utility savings.
- Use real estate listings to identify neighborhoods with wood-burning stoves and target them for personalized marketing.