Is Quality Better Than Quality?

In america, the word quality has a negative comnentation because of all the sales language. You spend 50 dollars on ad words to em to run ads with both names and see which ones get higher clickters. I was just thinking about using burning in the name, because i was thinking about warm and hot and these things. But maybe burning and do something as well. Burning is also something that happens to your house and when the disaster is going inye ye.